Research on Digipak (CD/DVD package) &

To go with our music video we have been set the task to create a digipack (CD/DVD package), first and foremost we must find some examples of these, and then find ideas of conventions from these and analyse them.

Here is an example of a digipak.


Adigipak is a type of packaging for discs which fold out like a book rather than open like a conventional case, made from card rather than hard plastic and the disc is held on a thin transparent plastic tray. It is designed to be cheaper and easier to produce than a normal jewel case. The main purpose of this digipak is the promotional aspects, so the digipak conventionally must stand out and jump out at the audience. It is commonly used to package special edition CDs or DVDs due to the packaging being easily modified to hold multiple discs by being made from more panels that simply fold away, this makes the packaging more suited for multiple disc special edition releases and albums with various discs.

Digipak is a registered trademark of AGI media who originally developed the packaging style, however the term digipak has come into use for similar style packing. DVD digipaks are the same however with rectangular dimensions.


Digipak style cases grew in popularity among record labels and recording artists in the early 2000s, Folk band 'Show of hands' were one of their first bands to use a digipak, on their late 1997 album 'Dark fields'. Aside from simple design conventions digipaks seem to be relatively simple only having the artist name and disc on the cover possibly with a logo, Age ratings are not often an issue however if applicable this shows on the front cover or on the back along with the track and content listing, also record label information and barcode including small print on copyright information. An example of a logo which might be on a digipak shown below.