Beyonce is a very well known artist, so her name alone will attract attention. The advert itself is to promote her song 'Best thing I've ever had' and this is a a still image that was possibly taken from her music video that goes with this song.
Her name is the largest piece of text on the page, but the colour of the text is not too over powering, which allows the audience to appreciate the image without being too put off. Also, the 'guests' who are attending Beyonces' wedding in the image are all facing her, and I believe that it's not just because she's the bride and everyone turns round to look when she enters, but I believe this image has been specifically chosen because Beyonce is the center of attention in this ad.
Overall the advert does what it's meant to do. Attract interest.
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