Down in mexico original album cover analysis.

Before we start to create ideas for our digipak we must establish an in-depth understanding of the genre and year of release of our song. So that we can create a digipak which matches these, also it would be useful to analyse the original album cover so that we can understand the genre and band better.  

Genre: R'N'B/Soul

Year: 1959 (60s era) 

Image The image of the band is shown on the front cover of the album,  this is a conventional aspect for digipaks.

Colours A range of different colours such as yellow, green and orange in different shades,  have been used that we may not see much of in recent times on a R'n'b digipak but perhaps on a Soul one. The band are dressed in brown this co-ordinates them with the Digipak covers. 

Font and text The font of the name of the artist stands out in large white letters, the text is capitalized and so is the album name which blends in with the colours in the background 

Extras Shown on the top left hand corner is a logo - this is a conventional part of a digipak.