Research: Analysis of digipaks according to various genres.

Every Genre has its own conventions for digipaks. including images, colours, designs, text style and other conventions analyzed below. For the last two analysis' i have chosen to analyze an R'N'B and a Soul genre digipak seperately, because our chosen song for the music video and digipak is a combination of R'N'B and Soul.


POP

Britney Spears - Circus


Images The pop artists tend to use pictures of themselves on their album cover, and the image they portray in the cover of the album speaks out the theme of the album. Here, shown on Britney Spears' album cover, there is an image of her posing on the front cover, the circus theme is shown on the back cover along with the track listings and CD content. The front cover does not give as much away as the back cover, however it is still eye catching all the same, with simple borders used. 


Colours The colours shown on the front cover are pastel colours, the back cover shows the much darker, stronger and more radiant colours with are pleasing to the eye. The red used on the front cover stands out with the artists name. 


Fonts and Text The placement of the album name 'circus' is right at the centre bottom of the digipak, the artists name has been highlighted in bold colours and size above. This style is highly representative of the Pop genre (bright colours and bold lettering). 


Themes The album is called 'circus' therefore it is set around the theme of a circus, with images representing a circus-like Britney.


Extras The barcode has been shown on the back cover with the ISPN, aside some logos in small images, a website is also shown in large letters to grab the audience's attention. There is also some small print on the digipak in white text. 


R'N'B

Drake - Take Care


Images This album cover consists of the image of the artists face. There is also a parental advisory label on the front cover.


Colours The colours used are dark and an effect has been used on the artists face fading into the black. The colour of half the artists face fades from blue/green to black - rather than his full face showing. The black background highlights the text more fully especially the faded white album title shown below the artists name. 


Fonts and text The artists name is shown in white, in simple capital letters, this text, although simple, makes a statement on the front cover. this is another convention of digipaks. It is possible to assume that the artists name must stand out more than the album name, it must have a more eye-catching image. 

Themes The blue/green colour fading almost creates a slightly 'dark' theme


SOUL

Marcio Local - Says don day don dree don don 


Image This album cover has similar qualities to that of the original digipak of the song we have chosen and it incorporates shapes such as lines and also bright colours. The pop art effect of the artists face makes the digipak look artistic.

Fonts and text A range of fonts and text sizes have been used to create an unusual but interesting look. The artists image is covered in words, a look we may not see today on digipaks.

Theme The theme speaks for itself it is bright and joyful, the colours create a 'happy' feel.