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Tuesday 22 November 2011

Digipak Research



Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company. *

Teenage Dream by Katy Perry (2010)

Katy Perry is an American musician from Santa Barbara, California. Teenage Dream is her third album and was released on August 24th 2010 through Capitol Records. The front cover is of Katy Perry naked in candy floss which is from her first single and massive hit, "California Gurls". Sex sells and Katy has the appeal and more importantly her album cover does as well. It worked as in it's first week it sold 192,000 copies and debuted at number one on the American Billboard 200. The  album has various photos of Katy wearing candy based outfits that fit in with her food themed album. The CD it's self is designed like an American strawberry candy. The visual theme of the album is a novelty and people might just buy it because of that but it looks quite interesting and thought through. They don't just stop at the visuals with the food theme, it is printed with a candy floss scent which lasts for a long time. At first, only special copies had this which made them more sought after but now all them have it. People will buy this album mainly for the unique scent. It is quite a rare thing for a CD to have a scent and a nice one for that matter. The target audience for this album will mostly be young females but any fan of Katy Perry's will be likely to buy this and even more because of the candy floss scent.

*source: Wikipedia

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