instead of buying the below objects (castanets and black lace fan) we are plan on using our own. We will use a black lace fan from Katy's mum and some castanets from Alex's grandparents.
As I was away for 6 lessons, I wasn't present for all of the planning for the music video. Luckily, my group were still using the song that Ellis and I decided to use back in July so I was happy enough with the song choice and was brought up to speed with everything I had missed.
Last weeks lesson with Mr Compton allowed my group to think about costume and location for the video to be filmed. We thought about how the song was used in the film "Deathproof" (A lap dance was performed in a Southern American Honky-Tonk) so we decided that the song should be performed by a band of some sort in a bar/pub which we could make look like a Honky-Tonk from America.
We have a few friends who are willing to perform in the video for us as the band, the bar owner, the woman who walks in half way through the song, some extra's (some of us from the group can participate in this also).
The costume will be the difficult part as we have conflicting idea's of what the characters should wear, some want them to have sombrero's, others want them to look only slightly Mexican/Latino, so the costume idea's are still underway, but we have a basic idea as to what we want to happen and everyone is on the same page now which is good.
The lesson after 'the pitch' we talked to our teacher about our idea further and into more detail and on a more personal level. Mr Compton listened to our present idea and gave us his thoughts on them. He seemed quite pleased with our idea and song choice as he likes it himself. The only area that he was slightly worried about was the specific 'thing' that will happen in it to make the audience hooked to watch on. Sir was impressed with our attention to details such as the specific props we will use and where we will get them from, the location and our connection to getting to use it and the cast, some of which will be playing instruments/lip syncing and are already musicians.
The Coasters are an American rhythm and blues/rock and roll vocal group that had a string of hits in the late 1950s. Though the Coasters originated outside of mainstream doo wop, their records were so frequently imitated that they became an important part of the doo wop legacy through the 1960s. The song 'Down in mexico' from the movie Death Proof has no music video initially it is simply shown in the movie in a scene.
For our music video we have chosen the song 'Down in Mexico' by The Coasters. We have chosen this song as it is original. The song has no music video, which we feel is quite a good thing as this means that we can be totally creative and have an original idea of whatever we want to include in the music video. We've all agreed that planning will be vital and have decided on our location, cast, costumes and props so far.
The song is from the 50's era, and therefore we have decided to rein-act the era. Our music video will be set in a bar/club, similar to a honky tonk found in Mexico. The music video will be following the narrative.
This is our 'pitch' for our music video. Ellis and Katy presented the ideas and song we have chosen to the class. Lubna wasn't in this lesson and Alex hadn't joined our group yet but she did do some of the technical work of putting it onto YouTube and the blog and so on.
Music Videos
A music video is defined as either a short film or video that is accompanied by a complete piece of music or song. Today's Modern music videos are made primarily and used to help market and promote the sale of music recordings.
Music video's came into their own in the 1980s, when MTV based their format around the medium and later with the launch of VH1 in the United States.
The "music video" term first made popular in the early 1980s. Before that time, works of this kind were also known by various terms such as "promotional or promo clip", "filmed insert", or "film clip". In China, music videos were simply known as MTVs because the American network was responsible for making music videos popular there. Music videos are now known as MVs in Chinese entertainment.
Music videos use a vast range of different styles of film making techniques, including live footage filming, music documentaries animated clips and also non-narrative approaches e.g. abstract film. You will find that some music videos blend various styles, such as live and animated action. Music video's can show another example of creativity from the artist involved or they may not have any involvement in the music video making process at all. Some music video's that have been created may or may not have anything to do with the lyrics that are written. This can make music video's less literal than the listener may expect.
One of the earliest performance clips in 1960's pop was promotional film clip performed by English group The Animals, for their Worldwide hit "The House Of The Rising Sun". Filmed in a studio, this high-quality colour clip was filmed in a specially-built set. The performance by the group was lip-synched, as can be depicted through edited sequences of the close-ups, longshots and tracking shots.
Musicals were also a huge influence to the popularity of music videos, as several well-known music videos have imitated the style of classic Hollywood musicals betwen the 1930s and the 1950s. Madonna's 1985 video for "Material Girl" (below) which was directed by Mary Lambert, is one of the best-known examples as it was closely modelling Jack Cole's staging of "Diamond's Are A Girl's Best Friend" from the film "Gentleman Prefer Blondes". Quite a number of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark John Landis clip for "Thriller" (below) which was at the time the most expensive music video ever made, and the video clip for "Bad", directed by legendary filmaker Martin Scorsese, was influenced by the stylised dance "fights" in the film version of "West Side Story".
The monochrome 1966 clip for Bob Dylan's "Subterranean Homesick Blues" filmed by D.A. Pennebaker was featured in his Dylan film documentary "Don't Look Back". The clip intentionally tries not to simulate performance or present a narrative. It simply shows Bob Dylanstanding in a city back alley, shuffling a series of large cue cards which bear key words from the song's lyrics. The cards are showed in time with when the words are mentioned in the track that last for over two minutes.
The video below is the original video clip for "Subterranean Homesick Blues" but the soundtrack featured is covered by Californian band, the Red Hot Chilli Peppers.
MUSIC TELEVISION
UK
The long-running British TV show "Top Of The Pops" began playing music videos in the late 1970s. The BBC however placed strict limits on the number of 'outsourced' videos that they could use. So therefore, a good video would increase a song's sales, as viewers hoped to see it again on the show the following week.
In 1980, David Bowie achieved his first UK number one in nearly a decade thanks to the eye catching promo for "Ashes To Ashes"(below), which was directed by David Mallet. Another act to succeed by using the same process was Madness. For their film clips, they shot them on 16 mm and 35 mm, which constructed their clips as "micro-comedic" short films.
In 1975, the band Queen ordered award winning television director and producer, Bruce Gowers, to make a promo video for their new single"Bohemian Rhapsody", simply so they could have it shown on "Top Of The Pops". This clip is also most notable for being entirely shot and edited on videotape.
AUSTRAILIA
The first Music TV programmes shown in Australia were "Countdown" and "Sounds", both of which premiered in 1974. They were significant in developing and popularizing the music video genre in Australia and other countries. They also establised the importance of music video clips as a means of promoting both emerging acts and new releases by established acts.
In need of material for the "Sounds" show, Music DJ, Graham Webb approached newsroom staffer Russell Mulcahy and asked him to shoot film footage to accompany popular songs for which there were no purpose-made clips. By applying this method, Webb and Mulcahy assembled approximately clips for their show. Due to the success of his early efforts, Webb encouraged Mulcahy to quit his TV job and direct music video's full-time. From there, Mulcahy made clips for several popular Australian acts including Stylus, Marcia Hines, Hush and rock band, AC/DC.
Mulcahy relocated to the UK in the mid-1970's, and made successful music videos for several noted British pop acts. His landmark video for The Buggles "Video Killed The Radio Star" (below) which was released in 1979, became the first music video played on MTV in 1981.
"Countdown" was partly based on the 1960's Australian pop music show "Kommotion". It was also based on the BBC's "Top of the Pops"but unlike its British counterpart, "Countdown" was not restricted in its use of music videos. The program was launched in late 1974, a few months after Sounds. In January 1975, only a few weeks before color TV was officially launched in Australia, it rapidly became one of the highest-rating shows on Australian TV, thanks in large part to their 6pm Sunday timeslot and also the ABC channel's nationwide reach,
US
American alternative rock group Devo created many self-produced music videos, which were included in the pioneering compilation "The Truth About Devolution", directed by Chuck Statler and Devo's video cassette releases were arguably among the first true long-form video productions.
Video Concert Hall was created by Jerry Crowe and Charles Henderson, was the first nationwide video music programming on American television, predating MTV by almost three years.
In 1980, New Zealand group Split Enz had major success with the single "I Got You" from their album "True Colours" and later that year they joined Blondie in becoming one of the first bands in the world to produce a complete set of promo clips for each song on the album (directed by their percussionist, Noel Crombie). They also marketed these on video cassette.
Among the first music videos were clips produced by ex-Monkee Michael Nesmith who started making short musical films for U.S. late-night television sketch comedy and variety show , "Saturday Night Live". In 1981, he released Elephant Parts, the first winner of a Grammy Award for music video, directed by William Dear.
In 1981, the U.S. video channel MTV launched, airing "Video Killed The Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.
In 1983, the most successful and influential music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.That video, along with earlier videos by Jackson for his songs "Billie Jean" and "Beat It", was also instrumental in getting music videos by African American artists played on MTV.
However, such videos released prior to "Thriller" had been rare. According to MTV, this was because it initially conceived itself as a rock-music-oriented channel, although musician Rick James was outspoken in his criticism of the cable channel. He claimed in 1983 that MTV's refusal to air the music video for his song "Super Freak" and clips by other African-American performers was "blatant racism".
The video for the 1985 Dire Straits song "Money For Nothing" (video below) made pioneering use of computer animation.It also helped make the song an hit Internationally. Ironically, the song itself was a wry comment on the music-video phenomenon, sung from the point of view of an appliance deliveryman both drawn to and repelled by the outlandish images and personalities that appeared on MTV.
In 1986, Peter Gabriel's song "Sledgehammer" used special effects and animation techniques developed by British studio Aardman Animation. The video for "Sledgehammer" would go on to be a phenomenal success and win nine MTV Video Music Awards.
THE MOST EXPENSIVE VIDEO CLIPS OF ALL TIME
Two of the videos directed by Mark Romanek in 1995 are notable for being two of the three most expensive movies ever made. Michael and Janet Jackson's collaboration on "Scream" heads the list and cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million. Madonna has had three out of the top four most expensive music video clips ever made.
Nowadays, music video's are much more faster and easily accessible, thanks to video streaming sites such as YouTube.
Such websites had a profound affect on the viewing of music videos. Some artists began to see success as a result of videos seen mostly or entirely online. Artists like American band Weezer, have found great success by including up to twenty YouTube celebrities in their music video clip for "Pork and Beans". This has resulted in them having their biggest single to date, in terms of chart success.
During yesterdays lesson myself and Katy pitched the idea for our groups music video to the rest of the class. We informed everybody what song we choose and explained the reasons for choosing it, also followed by the idea we have for the music video to accompany it. Personally I feel that it went well even though there was only half of our group around to do it. After pitching the idea and being questioned by both our teacher and our fellow students it has also helped us understand what the flaws in our idea were as well as what also needs to be thought about.
A music video is a short film or video that accompanies a complete piece of music (most commonly a song). Modern music videos have been primarily created to be used as marketing devices and intended to promote the sale of music recordings.
Source: Wikipedia
Music videos are often called promotion videos or promo's, due to the fact that they are usually promotion devices. Sometimes music videos are termed short-form music videos to distinguish them from full length movies. In the 1980's, the term 'rock video' was often used to describe this form of entertainment, although this term is no longer used.
A music video is defined as either a short film or video that is accompanied by a complete piece of music or song. Today's Modern music videos are made primarily and used to help market and promote the sale of music recordings.
Music video's came into their own in the 1980s, when MTV based their format around the medium and later with the launch of VH1 in the United States.
The "music video" term first made popular in the early 1980s. Before that time, works of this kind were also known by various terms such as "promotional or promo clip", "filmed insert", or "film clip". In China, music videos were simply known as MTVs because the American network was responsible for making music videos popular there. Music videos are now known as MVs in Chinese entertainment.
Music videos use a vast range of different styles of film making techniques, including live footage filming, music documentaries animated clips and also non-narrative approaches e.g. abstract film. You will find that some music videos blend various styles, such as live and animated action. Music video's can show another example of creativity from the artist involved or they may not have any involvement in the music video making process at all. Some music video's that have been created may or may not have anything to do with the lyrics that are written. This can make music video's less literal than the listener may expect.
One of the earliest performance clips in 1960's pop was promotional film clip performed by English group The Animals, for their Worldwide hit "The House Of The Rising Sun". Filmed in a studio, this high-quality colour clip was filmed in a specially-built set. The performance by the group was lip-synched, as can be depicted through edited sequences of the close-ups, longshots and tracking shots. You can view The Animals clip for "The House Of The Rising Sun" below:
Musicals were also a huge influence to the popularity of music videos, as several well-known music videos have imitated the style of classic Hollywood musicals betwen the 1930s and the 1950s. Madonna's 1985 video for "Material Girl" (below) which was directed by Mary Lambert, is one of the best-known examples as it was closely modelling Jack Cole's staging of "Diamond's Are A Girl's Best Friend" from the film "Gentleman Prefer Blondes". Quite a number of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark John Landis clip for "Thriller" (below) which was at the time the most expensive music video ever made, and the video clip for "Bad", directed by legendary filmaker Martin Scorsese, was influenced by the stylised dance "fights" in the film version of "West Side Story".
The monochrome 1966 clip for Bob Dylan's "Subterranean Homesick Blues" filmed by D.A. Pennebaker was featured in his Dylan film documentary "Don't Look Back". The clip intentionally tries not to simulate performance or present a narrative. It simply shows Bob Dylan standing in a city back alley, shuffling a series of large cue cards which bear key words from the song's lyrics. The cards are showed in time with when the words are mentioned in the track that last for over two minutes.
The video below is the original video clip for "Subterranean Homesick Blues" but the soundtrack featured is covered by Californian band, the Red Hot Chilli Peppers.
THE BEGINNINGS OF MUSIC TELEVISION PROGRAMS
Australia
The first Music TV programmes shown in Australia were "Countdown" and "Sounds", both of which premiered in 1974. They were significant in developing and popularizing the music video genre in Australia and other countries. They also establised the importance of music video clips as a means of promoting both emerging acts and new releases by established acts.
In need of material for the "Sounds" show, Music DJ, Graham Webb approached newsroom staffer Russell Mulcahy and asked him to shoot film footage to accompany popular songs for which there were no purpose-made clips. By applying this method, Webb and Mulcahy assembled approximately clips for their show. Due to the success of his early efforts, Webb encouraged Mulcahy to quit his TV job and direct music video's full-time. From there, Mulcahy made clips for several popular Australian acts including Stylus, Marcia Hines, Hush and rock band, AC/DC.
Mulcahy relocated to the UK in the mid-1970's, and made successful music videos for several noted British pop acts. His landmark video for The Buggles "Video Killed The Radio Star" (below) which was released in 1979, became the first music video played on MTV in 1981.
"Countdown" was partly based on the 1960's Australian pop music show "Kommotion". It was also based on the BBC's "Top of the Pops" but unlike its British counterpart, "Countdown" was not restricted in its use of music videos. The program was launched in late 1974, a few months after Sounds. In January 1975, only a few weeks before color TV was officially launched in Australia, it rapidly became one of the highest-rating shows on Australian TV, thanks in large part to their 6pm Sunday timeslot and also the ABC channel's nationwide reach,
United Kingdom
The long-running British TV show "Top Of The Pops" began playing music videos in the late 1970s. The BBC however placed strict limits on the number of 'outsourced' videos that they could use. So therefore, a good video would increase a song's sales, as viewers hoped to see it again on the show the following week.
In 1980, David Bowie achieved his first UK number one in nearly a decade thanks to the eye catching promo for "Ashes To Ashes" (below), which was directed by David Mallet. Another act to succeed by using the same process was Madness. For their film clips, they shot them on 16 mm and 35 mm, which constructed their clips as "micro-comedic" short films.
In 1975, the band Queen ordered award winning television director and producer, Bruce Gowers, to make a promo video for their new single "Bohemian Rhapsody", simply so they could have it shown on "Top Of The Pops". This clip is also most notable for being entirely shot and edited on videotape.
United States
American alternative rock group Devo created many self-produced music videos, which were included in the pioneering compilation "The Truth About Devolution", directed by Chuck Statler and Devo's video cassette releases were arguably among the first true long-form video productions.
Video Concert Hall was created by Jerry Crowe and Charles Henderson, was the first nationwide video music programming on American television, predating MTV by almost three years.
In 1980, New Zealand group Split Enz had major success with the single "I Got You" from their album "True Colours" and later that year they joined Blondie in becoming one of the first bands in the world to produce a complete set of promo clips for each song on the album (directed by their percussionist, Noel Crombie). They also marketed these on video cassette.
Among the first music videos were clips produced by ex-Monkee Michael Nesmith who started making short musical films for U.S. late-night television sketch comedy and variety show , "Saturday Night Live". In 1981, he released Elephant Parts, the first winner of a Grammy Award for music video, directed by William Dear.
In 1981, the U.S. video channel MTV launched, airing "Video Killed The Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.
In 1983, the most successful and influential music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.That video, along with earlier videos by Jackson for his songs "Billie Jean" and "Beat It", was also instrumental in getting music videos by African American artists played on MTV.
However, such videos released prior to "Thriller" had been rare. According to MTV, this was because it initially conceived itself as a rock-music-oriented channel, although musician Rick James was outspoken in his criticism of the cable channel. He claimed in 1983 that MTV's refusal to air the music video for his song "Super Freak" and clips by other African-American performers was "blatant racism".
The video for the 1985 Dire Straits song "Money For Nothing" (video below) made pioneering use of computer animation.It also helped make the song an hit Internationally. Ironically, the song itself was a wry comment on the music-video phenomenon, sung from the point of view of an appliance deliveryman both drawn to and repelled by the outlandish images and personalities that appeared on MTV.
In 1986, Peter Gabriel's song "Sledgehammer" used special effects and animation techniques developed by British studio Aardman Animation. The video for "Sledgehammer" would go on to be a phenomenal success and win nine MTV Video Music Awards.
THE MOST EXPENSIVE VIDEO CLIPS OF ALL TIME
Two of the videos directed by Mark Romanek in 1995 are notable for being two of the three most expensive movies ever made. Michael and Janet Jackson's collaboration on "Scream" heads the list and cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million. Madonna has had three out of the top four most expensive music video clips ever made.
But "Scream" still remains the most expensive video of all time, for a list of the most expensive music videos click here
Nowadays, music video's are much more faster and easily accessible, thanks to video streaming sites such as YouTube.
Such websites had a profound affect on the viewing of music videos. Some artists began to see success as a result of videos seen mostly or entirely online. Artists like American band Weezer, have found great success by including up to twenty YouTube celebrities in their music video clip for "Pork and Beans". This has resulted in them having their biggest single to date, in terms of chart success.
You can view Weezer's video for "Pork and Beans" below.
The first sound movie ever made is said to be "The Jazz Singer" which is an American musical that was made in 1927. In the 50's Elvis Presley was a massive success and as music video weren't around he would instead promote his music and himself through films, for example "Blue Hawaii". He would play himself and sing his own songs in a way to advertise his music. Elvis would also rarely appear on television and perform his music where he would move his hips so much that they had to show him from only the waist up which consequently gave him the infamous nickname "Elvis the Pelvis."
The 60's was a very revolutionary era, with the rise of the 'teenager' a lot drastically changed. Teenagers stopped dressing like their parents and going along with the rules of society they started to rebel. The Beatles were a huge phenomenon in the 60's. Their 1964 mockumentary entitled 'A Hard Day's Night' directed by Richard Lester is essentially one big advertisement for The Beatles. Richard Lester is known for working in television and advertising which would mean he has a lot of experience and knowledge to be able to represent the band the way they needed to be at the time. The only music used in 'A Hard Day's Night' is by The Beatles. Whenever their music is played the scene is basically a music video for it, for example 'Can't Buy Me Love' is a very respected scene as it is said to have been the first modern music video which lead the way for others. In this scene the band run a round a huge field having fun which has no relevance to the song or film at all. It is cut to the beat which is very effective and used a lot in music videos today. One of the most important parts of it is that it featured innovative cinematography. Crane/Ariel shots of the band were used and were very new at the time.
In the 1970's music videos changed slightly, a lot more were live performances, some from festivals. These concert films from open air rock festivals were a lot cheaper than having a huge production. They would also give unrestricted access and band promotion. In 1975, one of the most recognized and iconic music videos was realized by the legendary band, Queen with "Bohemian Rhapsody." It was a risky video as it was a whole 6 minutes, about twice the usual length and had live performance in it. Because of the video, the song was top of the charts for 9 weeks running and still a 'classic.'
In the 80's music changed when MTV was introduced. MTV (launched in 1981) was a regular television network that showed the newest and hottest music at the time. The first music video to be shown on MTV is "Video Killed the Radio Star" by The Buggles. By 1985, MTV has 18 million viewers worldwide and because of it it had record sales soaring. Another music video of the time which was very influential was "Thriller" by Michael Jackson. The whole video is around the 13 minute mark which is very long but it has a narrative and similar to a short or a film. It subverts the 'norm' as other music videos before hadn't been as long or even been in the horror genre. People say that the video even influenced horror films let alone other music videos. The success of this music video is shown through it's insane 35 million copies sold worldwide and still selling and very iconic.
Music videos became essential in the 1990's and many had huge productions that became very expensive such as the video for "November Rain" by Guns N' Roses. "November Rain" was a very ambitious and cinematic/dramatic video with many different sets, huge orchestras, etc. The music video has now become a media tool/product in it's own right. Nowadays there has been a decline in the profile of music videos. With the rise of digital technology, anyone can make a video or viral video with makes the music videos less special and important. On a more positive note, this means that up and coming musicians and directors can use it as a platform as it is so accessible.
Picking the actual song we would use for our music video that would be marked and part of our course work was tricky. There are so many choices and a wide range of musical taste in our group, from D'n'B to grunge to alternative. We wanted to have a song with a strong and fast beat and plenty of energy. We narrowed it down to these few songs:
When we finished our music videos we showed them to the whole class to get some audience feedback. As a group we got some great constructive criticism. I think that this really helped us as quite a lot of things went wrong or just not how we wanted them to go so theres a lot we could improve on. They thought that our idea needed to be clearer or shown clearer as it got very confusing which leads me to my next point, continuity. The narrative of our video changed a lot and we ran out of time which meant that our video ended up looking quite confusing. We had to re-use a few clips right at the end as theres was still 30 seconds of the song left and no more footage to use. To make sure it wasn't so obvious i altered them by mirroring them and slowing them down or speeding them up. We were also complimented on our use of different styles of editing such as the speeding up and slowing down. This showed our experimentation when making this video. You got the feeling that the video was very rushed when being made.
Whereas, the rest of the class really liked that we changed it into black and white. We did this so it felt more vintage as the song is from the 1950's and it was much more effective this way. Our use of costumes and make up was praised as well. We put a lot of effort into the visuals such as the mise-en-scene but when it came to the cinematography and the editing especially we were weak.
With little time, and absences in our group it became clear when discussing with other group members that our music video was rushed and needed more time and effort. The narrative was not clear to the other group members as they were unsure of what was happening, unfortunately some shots had to be reused making the music video seem repetitive and the other groups said that we could have used more variety of locations, and different things happening in the video.
On a more positive note, the range of shots used were good and the black and white editing worked very well, the elements such as the style/look of the cast were described as nice and spot on with the era we were going for, our choice of costumes were described as interesting. Overall the music video ran smoothly and was put together well, the editing most definitely helped to liven it up and proved to be an important factor.
In future, a lot more planning must be spent on the production of the music video, the practice video helped establish the importance of editing and planning which will be focused more on in future.
Our initial idea of the ladies of the late 1950's were women in frocks like the one above, so we asked Alex (who has now left the group but got to feature in the video) to bring in something which was similar to this and wear it in our video of her playing the character of Sue in the song 'Runaround Sue'. Another cast member for our music video chosen was Kirsty, who would be playing the man chasing the charachter of Sue in a field, dressed similar to the woman pictured in black and white above, to go for a different look which would take her away from looking like a woman as such. Once it came to hair, make up for our cast we used a look similar to the one of the woman pictured above, as she seemed the most suited to the era of the late 1950's.
Location
Before we could start off filming we had to establish a location which was open and easy to film in, we decided as it was our practice filming that we would film at the golf course behind our school as this was the most convenient area for our cast to use to run around in. An open field was the idea we were going for and the golf course seemed perfect for this.
Other ideas
Most music videos in the late 1950's were in black and white, so we have chosen to go along with having our music video in black and white also, to make it seem more realistic with the song and the 1950's era 'look' we are going for.
We were set a task with a song chosen at random to create our first music video as a practice one. We were given the song 'Runaround Sue' by Dion and The Belmonts, a leading American group of the late 1950s, a song and band we were quite unfamiliar with. After doing some research on the band, by watching some of their music videos and looking them up on various sites, we gathered our own ideas from what they were wearing, the location the videos are set in and most importantly the era the song and music video was produced in, with these ideas we went away and produced our own version of their video to the song 'Runaround Sue'.
For the cast of our music video we chose two friends, Alex and Kirsty. We decided that our music video would suit the narrative of the song, with Alex playing Sue, and Kirsty playing the man who would be chasing Sue, as the song is called Runaround Sue. We decided that the video should go with the beat as this is an important convention, we would have some dancing, and as the song is upbeat, we wanted to make the video look fun. The story line we decided to use was Alex playing Runaround Sue, and being chased by Kirsty, a past lover who faces unrequited love with Alex.
Once we had put a few ideas together, we ended up filming the entire music video as a montage of shots with all our different ideas. The video had differing scenes such as Kirsty handing Alex a rose, and then showing a shot of Alex stomping on the rose or Alex holding a camera up to the sky, whilst laying down and being faced with Kirsty, with the use of low and high angle shots, these shots in my opinion are what made the music video a little more interesting.
Beyonce: featured in 'Single Ladies' - a dance routine 
Lady Marmalade: questioning of sexual norms
Lady Gaga: an unusual and controversial icon 
