Music Videos Analysed

Music Videos:
Beyonce - Single Ladies (Put A Ring On It)

Beyonce's Single Ladies video is very iconic and definitely one of the biggest videos of 2009. It involves Beyonce and two other dancers wearing black leotards and heels in a white room. It is also in black and white which adds to the simplicity of the video which really works well. Even though the idea is very simple and has no narrative it is an intricate dance routine. This routine would take skill to perfect and Beyonce and her dancer do exactly that. The dance goes to the beat of the song which adds to the overall affect of it. The artist of the song is featured in the video as the main focus. The video proves how Beyonce is such a big star in society and in the music industry that just her alone can sell it, especially with her sexuality which is in full form in the video. The content of the video does link in with the lyrics of the song. The song is about a if a man wants a woman he should 'put a ring on it'. Therefore she points at her hand a lot during the video. For a music video to be seen as 'good' and successful it is quite important for it to be unique. Single Ladies might not be the most original or creative music video but it is definitely unique and stands out from the others out at the time and after. Also many parodies of the video have increased its popularity in society and on the internet as its branched out the audience.

The Black Keys - Tighten Up



The narrative for the music video for Tighten Up by The Black Keys is that the band members (Dan Auerbach and Patrick Carney) bring their 'children' to the park where they watch them fight over girls which they also do with the girl's mother later on in the video. There is also an element of humour to this music video. The children start fighting over girls and trying to impress them and the band reenact this in the last part of the video. It's funny because its so childish and silly.  The artists are in the video and part of the narrative but they do not lip sync. The children lip sync to the song as they are 'mini-versions' of the band. Although the artists do play their instruments to the song to impress the girl. The video isn't exactly original but quite cliche as two men are fighting over a girl but with the humour and children doing it as well it becomes a bit more unique.