Annotation of magazine advert - Evaluation task 3.

Final Magazine advert

To complete the finally magazine advert promoting The Coasters up and coming album I have converted the image into an A4 format as well as inserting a large, italic and brightly coloured label defining the release date for it.

Behind the Scenes photos

Here are a handful of photos from the two days that we were filming for the Down in Mexico music video at the Sheepwalk pub in Leytonstone.

Animatic storyboard

Evaluation Activity 4

How did you use new media technologies in research and planning , construction and evaluation stages?

Construction 

Digital camera and tripod used to film our music video. We found the tripod hard to use at some times because the joint that is used to turn the camera became quite stiff so it affected some of the shots i.e. panning and establishing shots. we found the battery life of the camera adequate as it only lasted about four hours and we were filming and had the camera on for longer which made it hard for us to get every shot we needed. using our own camera was a great advantage because we were more familiar with it and it was newer so had better features than the school's equipment. With the SLR we were able to focus on certain things and have great colours which gave us really nice visual footage.

iMovie - the editing program we used to put our music video together. We normally used iMovie HD but as we used a different camera, the footage was not compatible with iMovie HD. Because of this we needed to use iMovie. It was hard to get to grips with it as it was so different to the usual program we were used to, but it had more editing software and was more beneficial.

iTunes - the music playing software that we used to put the song Down in Mexico - The Coasters on and listen to whilst putting our video together. We were all very familiar with this program because we use it often for our own personal uses. This became very helpful as using iTunes wasn't difficult like using iMovie was.

Evaluation

Blogspot - the blog site that we used to document the progress of our work on our music video and other work e.g. magazine advert, digipak, etc. We have been using Blogspot as the website for our blog since the beginning of our AS course so we are quite familiar with it.

Evaluation 3 - Interview and Group discussion

GROUP DISCUSSION from Ellis King on Vimeo.

The above video is our groups discussion on our thoughts on the music video talking about the problems we faced and how we overcame them.

INTERVIEWS from Ellis King on Vimeo.

The above video is interviews with other people asking for their opinions on our final music video and the digipak/magazine ad and how they all work together.

Evaluation Activity 3 - Audience Feedback

What have you learned from your audience feedback?


Having shown our music video to the other class members we found that, in general the feedback was positive. The audience commented on the intensity of the colour right away which was viewed in a positive light by many of the class members. All in all the mise en scene was suited to the music style and comments such as the colour working well were brought up quite a lot. The audience also said that the lip synching was very good and the hard work the cast members of the video was shown in this (our band members learnt the lyrics off by heart and learnt to play 'Down in Mexico' on their various instruments i.e. drums and guitar) the few problems we had faced with lip synching were then fixed after audience feedback. The cut between shots was said to be interesting and kept the continuity of the music video going, keeping the audience entertained throughout. There was also positive feedback on the costumes used, and the music video showed the cast to be enjoying the performance which gave the music video performance the professional and positive feel to it. However the few issues which arose, which we have now dealt with included problems with editing, i.e. when the music speeds up - the music video cuts and shots must also speed up - this was later fixed.

Upon showing the audience our Digipak and magazine advert, we were criticized on our magazine advert which was not immediately recognizable to the Digipak. We applied these changes later on as we were advised by the audience to change our magazine advert to our front cover of the Digipak as it would work and look better and more consistent.