Inspiration for Digipak Front Cover

This is the centre of our inspiration for our Digipak. I remembered that i had picked one up from Venice Beach, California and this is an image of my very own Mexican candy skull. When i introduced the idea of this to my group they loved it and wanted to go ahead with it but create our own design. Alex Harvey then drew a rough sketch of the skull which we decided to use. Colours were then added to it to give it the soulful atmosphere. 

Ideas for Digipak

We really like the idea of this Mexican skull head and are thinking of creating our own design based on it for our Digipak to go on the CD disk. These skulls are found in Venice Beach, California. Although the song has a mexican influence, it is still related to Mexicali, which is a part of California. Mexicali is also quoted in the lyrics of our song, "Down in Mexicali". We could take the outline of this skull and fill it in with our own design and colours to make it unique and striking. 

Digipak Research

 

Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company. *

Teenage Dream by Katy Perry (2010)

Katy Perry is an American musician from Santa Barbara, California. Teenage Dream is her third album and was released on August 24th 2010 through Capitol Records. The front cover is of Katy Perry naked in candy floss which is from her first single and massive hit, "California Gurls". Sex sells and Katy has the appeal and more importantly her album cover does as well. It worked as in it's first week it sold 192,000 copies and debuted at number one on the American Billboard 200. The  album has various photos of Katy wearing candy based outfits that fit in with her food themed album. The CD it's self is designed like an American strawberry candy. The visual theme of the album is a novelty and people might just buy it because of that but it looks quite interesting and thought through. They don't just stop at the visuals with the food theme, it is printed with a candy floss scent which lasts for a long time. At first, only special copies had this which made them more sought after but now all them have it. People will buy this album mainly for the unique scent. It is quite a rare thing for a CD to have a scent and a nice one for that matter. The target audience for this album will mostly be young females but any fan of Katy Perry's will be likely to buy this and even more because of the candy floss scent.

*source: Wikipedia

Example's of different digipaks

CD Digipaks:


.

...and a DVD Digipak:

Magazine analysis

Beyonce - Best thing I've ever had. 



Beyonce is a very well known artist, so her name alone will attract attention. The advert itself is to promote her song 'Best thing I've ever had' and this is a a still image that was possibly taken from her music video that goes with this song.
Her name is the largest piece of text on the page, but the colour of the text is not too over powering, which allows the audience to appreciate the image without being too put off. Also, the 'guests' who are attending Beyonces' wedding in the image are all facing her, and I believe that it's not just because she's the bride and everyone turns round to look when she enters, but I believe this image has been specifically chosen because Beyonce is the center of attention in this ad.
Overall the advert does what it's meant to do. Attract interest.

Analysis of Digipaks.

The Pretty Reckless - Light me up Album. 

The Pretty Reckless are an american rock band from
New York. The front of the CD case is a picture of a
young child (which is meant to be a younger version of Taylor Momsen, the lead singer of the group) with a lighter. There has been a lot of controversy about how Taylor dresses as well as the fact that she has smoked from the age of 13, so the band have decided to dress the young girl like Taylor, implying that although she may be young, she's not afraid to 'break rules'

The colours are a basic gray, black and white with the Album title in red, which is linked to fire and that connects well. The red is also very eyecatching, which would help raise interest in TPR's music. The same applies with the back of the casing, which is a black and white natural looking picture of the band with the song titles in red. Overall this dark digipak reflects that band well and would seem attractive to their fans.

Album cover (digipak) ideas

Our digipak cover ideas are based upon the images of the cast of the music video, the cover will have the name of the artist and album name on it, and with the use of various colours, it will look quite soulful and mexican. The album cover and magazine advertisement is aimed at a target audience of young adults and above.